Our story began with a simple idea: to bring the art of chocolate-making back to its roots, where quality ingredients and time-honored techniques come together in perfect harmony. Forget mass production—each of our chocolates is crafted by hand.
Bringing the art of chocolate-making back to its roots Our Story
How a Sweet Idea turned into a Queensland Icon Our Story
Noosa Chocolate Factory began with a simple dream: to create extraordinary chocolate using the finest ingredients. That dream came to life in 2009 when Pam and Gordon Thomson opened a small kitchen in Noosaville, laying the foundation for what would become one of the region’s most beloved and recognisable chocolate brands.
At the heart of Noosa Chocolate Factory is a great passion for everything they do and, from the very beginning, the business was built on a desire to authentically create, high quality, local produce. Back in 2009 every batch of chocolate was hand-made with care – a tradition that continues today.
What started as a humble operation not far from where our large-scale factory now stands has grown into a thriving business with more than 65 dedicated team members and multiple retail locations across Brisbane and the Sunshine Coast.
But the story of Noosa Chocolate Factory goes back even further – right into the family history of co-founder Gordon Thomson. Gordon’s father, Charles ‘Charlie’ Thomson, worked in chocolate factories in England before serving in World War II, where he was captured in Singapore and laboured alongside Australian soldiers on the Thai-Burma Railway. Following the end of the war Charlie made his way to Australia, where he became the factory manager at Allen’s in Melbourne. While working at Allen’s, Charlie developed many of the classic Aussie lollies we still love today.
Gordon carried forward the family’s chocolate-making legacy with quiet determination and a hands-on approach that shaped every part of the business. Known for his dedication to quality and his deep respect for traditional methods, Gordon helped transform a modest Noosaville kitchen into the thriving factory it is today. His passion for crafting beautiful, honest chocolate remains at the core of everything we do.
That generational legacy – an instinct for sweets, a respect for the process, and a commitment to delighting customers, runs through everything we do. The values and passion that were the foundations from which our success has been built remain unchanged – much in the same way that our commitment and dedication to handcrafting our chocolates has not changed.
Despite our continued growth and loyal following, we have stayed true to our origins and our focus remains firmly on doing what we do best – making unforgettable chocolate, delivered fresh with pride and genuine service.
Crafted Through Time Made for Today
Today, visitors to our Noosa store can watch our chocolatiers at work – melting, mixing, spreading, and wrapping every delicious piece of chocolate. It’s not just a workplace; it’s a chocolate lover’s haven, infused with the aromas of freshly brewed coffee (mixed with chocolate) and the comforting hum of creativity.
Noosa Chocolate Factory is more than a business. It’s a story of family, flavour, and the magic that happens when you stay true to your craft. Like all the best chocolate stories, it’s one we hope brings a little more joy to every person who walks through our doors – and one where everyone can truly taste the joy of quality chocolate made with premium ingredients and a rich tradition of chocolate-making.
Obsessed with Freshness
That’s why we make our chocolates in small batches, so you get the best flavors every time.
Locally Sourced
Our ingredients are locally sourced where possible, from fresh Queensland nuts to Australian-grown fruits.
Our Partners
We take pride in partnering with local farmers who share our commitment to sustainability and quality.
We don’t just stop at crafting divine chocolates We’re All About Sustainability Too
Our packaging is eco-friendly, and we strive to minimize waste in our production process. So, when you indulge in our creations, you can feel good about making a planet-friendly choice.
So whether you’re a dark chocolate connoisseur or a lover of all things sweet, we invite you to join us on this delicious adventure. Indulge in the richness, embrace the fun, and most importantly—share the love. After all, at Noosa Chocolate Factory, every bite is made with joy.
Handcrafting the world's greatest chocolate pairings Making Life Sweeter
Our Chocolate Slabs
Indulge in pure chocolate bliss: Rich, chunky slabs for the ultimate sweet escape! View all Slabs
Our Signature Favourites
Our Signature delicious and fresh handmade confectionery, using only the finest natural chocolate! View all Signature Favourites